What is Digital Marketing or Online Marketing
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
Digital Marketing Details and Planning
Fundamentals of Digital Marketing
Direct digital marketing is marketing through an email address, a web browser or a mobile phone number. Traditional direct marketing was achieved using a customer’s postal address. That Means you have to collect their name, postal address, pin code, state and country details for that customer. In this case there is so much limitations to target the offline audience.
Offline Marketing Case studies with example:
Suppose, you are an institute or business house. Then to target your customer you must be using below marketing methods like:
- Pamphlet Distribution
- Leaflate
- Visiting Cards
- Bill Board
- Canopy
- and other Print Techonologies
So, what are the basic problem you faced during offline marketing ? Try to understand and think answer as per below questions:
- If you distribute 1000 Pamphlets and what is the probability that all pamphlet reached to right customer ?
- Suppose if you hiring few staff for 1000 Pamphlets Distribution then can you confidently answer me that all 1000 Pamphlets reached to 1000 people without wastage.
- Is all 1000 people is your target customer or audience ?
- for printing and staff salary you must need to invest.
So, these limitations can be reduces in online / Digital Marketing in very effective way. Now understand
Advantages of Online or Digital Marketing
Online marketing is a form of marketing that uses different forms of internet marketing such as pay-per-click, search engine optimization campaigns, email marketing campaigns and banner advertising. Many small businesses advertise the traditional way, but are looking to expand and explore online marketing. Online marketing is different from traditional marketing because you have the potential to reach people globally.
Lower Operation Cost
You can advertise more cheaply than you can with more traditional methods of advertising, such as television, full page ads in the newspaper and directories. For example, you can get a free listing in many online business directories. You can contact your customers more than you normally would and contact is more affordable than methods, like sending mail, printing brochures, and paying for postal costs. For example, an email message is more cost effective than sending thousands of direct mail pieces with savings in postage, paper and printing.
Tracking Results
Another advantage of online marketing is that you can track the results of your advertising and that will be illustrated in detailed graphics that will give you traffic growth, leads and sales conversions from your marketing search campaigns. Using free traffic tracking analysis tools like Google Analytics can help you easily track how your advertising translates into traffic.
Demographic Targeting
Online marketing also offers demographic platforms that help you to target and measure the response from different demographic regions. It allows you to target specific people or specific consumers that are likely to buy your product. You can ask prospects that come to your website to fill out a questionnaire that allows you to discover exactly who your customers are, their ages and their interests — and all of that information will help you mold your services to suit your customers.
Global Marketing
In a matter of months with aggressive SEO research you can secure millions of viewers and reach large targeted audiences. This can take your advertising message beyond the scope of your geography and offers the means and ease for people to buy from you around the globe. Your online marketing has the advantage of selling to customers 24 hours a day, 7 days a week, and from all over the country.
Marketing: internet vs. offline
Marketing is roughly divided into two: traditional marketing and digital marketing.
Offline marketing | Online marketing |
| Radio | Search engine optimization |
| Television | Google advertising |
| Billboards | Content marketing |
| Newspapers | Mobile marketing |
| Magazines | E-stores |
| Catalogues | E-mail marketing |
| Brochures | Social media |
| Postal mail | Banners |
