Importance of Online Marketing / Digital Marketing
With the world continuously revolving on the axis of technological advancement. Human Being has got many things to add to his comfort list. With the rising interest in the internet and its beneficial usage the man has evolved many options to make his life simpler. Now, rather than going to your local shop for groceries you opt for going online and buying all your errands with a few simple clicks. You name it and the World Wide Web has it to deliver.
Considering the higher interest of customers in online buying and exploring, the companies have now taken the route of e-marketing. Also known as digital marketing; it is the most easy way to market your product to your target audience. As per the studies 89%of the customers choose e-buying over physical buying. Various companies are encasing this opportunity by making themselves available online. Digital marketing is playing a vital role in business productivity.
- Opens up growth options for small businesses
- The conversion rate is Higher
- Customer support has become a priority
- Get connected to the Mobile Customers
- Increase the trust for your Brand
- Better ROI for your Investment
- Digital marketing is Cost Effective
- Potential to earn higher revenues
1.Opens up growth options for small businesses
Importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. For Small Medium as well as large business Digital Marketing is the perfect option to start marketing at low budget with target audience.
At Current time small businesses capitalised on the digital revolution. We’ve developed this article to help you, the small business owner, learn more about cost-effective digital marketing tactics like content, SEO and social media marketing. For effective Digital Marketing they must be aware with below things:
Content
Want to attract people to your website? Start by creating quality content. Valuable content includes everything from engaging website copy and useful blog articles to eye catching infographics and insightful videos. There are plenty of free WordPress blog templates available to get you started. Yes, producing great content is time consuming but it also pays in multiple ways like
- It can increase your social media engagement by giving your fans something valuable to share and talk about.
- It can also help you rank higher in search results. Google love fresh, relevant and quality long form content.
- It’s a great way to increase your credibility and position your brand as a thought-leader.
- It helps you to nurture and generate leads. Try creating a landing page which asks people to give their contact details in exchange for access to exclusive content (e.g. ebooks and meatier reports).
Organic SEO
Some business are under the illusion that SEO costs a lot. While this can be true for paid search, there’s also lots of steps you can take to help your website rank higher organically. Don’t panic, you don’t need to be a technical wizard. To get started all you need is a bit of know-how and some useful tips.
Organic SEO Tips:
- First assess your website’s SEO as it stands. To do so set up a Google Webmaster account. All you have to do is register, verify your domain name and follow the outlined steps. Google will give you tailored tips on the SEO elements your website needs to address.
- When you’re creating fresh content make sure you’re filling in all the meta data Google asks for. Worth remembering: Google search spiders can only read and understand words so it’s important to add meta descriptions to your images too.
- Google now looks for and ranks for longer tail keywords – each one of your website pages should have a specific theme or topic. And remember: never stuff your pages with keywords as you will be penalised.
- Google prefers in-depth content and has indicated that longer posts of 1,500 to 2,000 word length are rewarded accordingly. However, quality is always key.
Social Media
Social media is a must-have for smaller businesses looking to increase their brand’s visibility. It’s a great way to connect with your customers. Used in the right way, it can be an effective customer service tool, allowing you to instantly respond to any problems or questions that might hinder purchases.
Social Media Tips:
- Choose your social media sites wisely – it’s best for smaller businesses to concentrate on a few select social media channels. Anymore and you might not have the time to manage them all. The only channels you should be using are the ones your customers are using.
- Take advantage of free analytics. The major social media channels like LinkedIn, Facebook and Twitter give a quick and easy-to-understand synopsis of how your posts and pages are performing.
- Identify with key influencers in your industry and engage with them. Those with a high Klout score are a great place to start. The goal is to eventually get people with a large social media presence to share your content. But first you’ve got some relationship building to do – try offering a favour and/or sharing their content.
- Use a scheduling tool like Hootesuite or Buffer to schedule your posts to send throughout the day. Choose the times that give you the highest traffic and social media engagement.
2.The conversion rate is Higher
The businesses that are using online as the preferred mode of marketing are able to measure the conversion rate through real-time using a simple method. That is identifying the percentage of viewers who get converted into leads and then subscribers and in the end finally purchasing the service or product. SEO, Social media marketing and Email marketing are methods which have a high conversion rate as they are able to generate a quick and effective communication channel with the consumer.
3.Customer support has become a priority
For any business to survive and successful, customer satisfaction is the prime goal. Importance of Digital marketing today lies in offering you multiple ways to establish a personal support with your customer base. Be it email marketing or social media you can always offer the customer solutions to their problems and make them relate to your product by even providing live chat access. Your website and social media page can easily be converted into a place where the consumer can ask queries, give suggestions and hence take the association with you on a positive level.
4.Get connected to the Mobile Customers
After Google mobile first update nearly almost all the websites these days are made in a manner that they are easily viewable on the mobile as well. This is because that almost all customers have access to a smartphone and most of them even look for products on the same.
5. Increase the trust for your Brand
The presence of your brand and service on multiple platforms gives the option to customers to rate your services as per their level of experience. A positive and favorable review left by a satisfied customer causes the new ones to immediately convert.
6. Better ROI for your Investment
Being digital you have access to packages at different levels of costing hence ensuring that you can pick up one which suits your budget best. Even a small level of investment done in a mode of email marketing has the potential to deliver results in terms of customer’s engagement. Using web analytics helps the business owners know whether your website is providing optimal ROI. While the website may not be generating revenue for you directly you can always track conversion rate of inquiries made through email and telephone calls to sales.
7. Digital marketing is Cost Effective
Digital marketing gives you the scope to reach out to many customers at the same time and that too within your budget. You can plan your marketing strategy such that you only use modes which lie in your budget. If there is a desire not to extend the budget then you can always target niche audiences who you know would definitely like and appreciate the concept of your offering.
8. Potential to earn higher revenues
Since the amount of money invested is less and the ROI more the scope to make money is much higher. Digital marketing is known to generate 2.8 times more revenue. This coupled with the fact that the conversion rates here are much high ensure that you are minting money as soon as you enter the fray. For organizations which are formulating their strategies keeping money in mind, this also means a faster movement towards the growth path they want to be on.
