How to Use Google Keyword Planner Easy Steps By Navneet Vishwas
Click Below Link to Go to Google Keyword Planner
After That You have to login with Proper Details
Login Id -……………..
Login Password -……………………
Steps – After Successful Login You are redirected with Google Keyword Planner – Dash Board
Steps – Dash Board of Google Keyword Planner look like as below
Steps – Using Dashboard – Click on Find New Keyword Option
Steps – You can also click on tools option then click on Keyword Planner Option
Step – Enter Keyword and find the Result.
It will show all the details related to your keyword. There is also mention there low bid rate and higher bid rate as below screen
Step – You can also plan your keyword as per basis on many criteria like:
Location : City , Country
Broad Match , Phrase Match , Exact Match
Broad Match –A keyword setting that allows your ad to show when someone searches for that keyword or a variation of it. The broad match keyword “bicycle bell” can cause your ad to show if someone searches for variations like “bicycle bells,” “buy a bell for a bicycle,” and “bell reviews for bikes.”
- Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemmings (such as floor and flooring), related searches, and other relevant variations.
- For example, when you add “hats” as a broad match keyword, you tell Google Ads to try to show your ad for searches containing that term or a similar one. Your ad might show for searches on “hat,” “sun hats,” and “caps.” Broad match keywords help you reach the widest audience.
- Broad match is one of the four keyword matching options that help control how closely the keyword needs to match a person’s search term in order for your ad to appear. You can choose one or more matching options for a keyword, and broad match will be used by default if you don’t specify a particular matching option.
Phrase Match – A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before or after. The phrase match keyword “bicycle bell” can cause your ad to show if someone searches for “bicycle bell,” “buy bicycle bell,” and “bicycle bell reviews.”
- Phrase match lets a keyword trigger your ad to show only when someone searches for your exact keyword phrase, or close variations of your exact keyword phrase, with potentially other words before or after that phrase. Close variations include misspellings, singular and plural forms, acronyms, stemmings (such as floorand flooring), abbreviations, and accents.
- For example, when you add “adopt a kitten” as a phrase match keyword, you tell Google Ads to try to show your ad only when someone’s search includes “adopt a kitten” or close variations of “adopt a kitten” such as “how to adopt a kitten” or “how to adopt a kiten.”
- Phrase match is one of the four keyword matching options that help control how closely the keyword needs to match a person’s search term in order for your ad to appear. You can choose one or more matching options for a keyword, and broad match will be used by default if you don’t specify a particular matching option.
Exact Match- A keyword setting that allows your ad to show only when someone searches for your keyword or close variants of your keyword. Close variants may include:
- Misspellings
- Singular or plural forms
- Stemmings (for example, floor and flooring)
- Abbreviations
- Accents
- Reordered words with the same meaning (for example, [shoes mens] and [mens shoes])
- Addition or removal of function words. Function words are prepositions (like in or to), conjunctions (like for or but), articles (like a or the), and other words that don’t impact the intent of a search. For example, [shoes for men] is a close variant of [men shoes] with the function word “for” removed.
- Implied words (for example, if your exact match keyword is [daydream vr headset], your ads may show on searches for “daydream headset” since “vr” is implied)
- Synonyms and paraphrases (for example, if your exact match keyword is [bathing suits], ads may also show on searches for “swimming suits”)
- Same search intent (for example, if your exact match keyword is [images royalty free], ads may also show on searches for “free copyright images”)
Whether someone is searching for “running shoes” or “shoes for running,” what they want remains the same; they’re looking for running shoes. Close variants of exact match keywords help you connect with people who are looking for your business—despite slight variations in the way they search—and reduces the need to build out exhaustive keyword lists to reach these customers.
If you want to change target location for keyword planner then you can also able to do it easily. Just enter your desired location and result will display as per your need.
For location change – just click on edit icon location option, as below screen also show the location change option
Apart from this Google Keyword Planner provide you multiple tools to solve your problem and provide you best services as per your requirement
