Digital Marketing

Tips for creating high quality sites from Google Team

Publishers wanting to know best practices to grow businesses with AdSense. While there’s no one right answer, our advice continues to be to focus on creating high quality content and delivering the best possible user experience on your websites. Here are some key suggestions on how to design and organize your website content with an overall emphasis on the quality of the site.

Don’t create multiple pages or sites with duplicate content.

We encourage you to create high quality sites rather than a large quantity of sites. Focusing on one site and making it richer in information and authentic in content not only benefits users, but also helps you win more of them. When users are browsing online, they want to find what they’re looking for quickly and easily without combing through endless multiple pages, subdomains, or sites with substantially generic or duplicate content. If you have pages or sites that are similar in content or template design, consider consolidating the pages or sites into one.

Provide content that gives users a reason to visit, and return, to your site.
When you create content on your site, it’s important to ask yourself if the page provides substantial value or service when compared to sites covering similar subjects. It’s worth the effort to create original content that sets your site apart from the rest. This will provide useful search results and keep your visitors coming back.
Provide the information or service promised.

Some publishers create sites that appear to offer a product or service, but instead trick users into navigating through several pages and viewing ads. This results in a negative user experience, and causes your site to be perceived as untrustworthy. Use keywords appropriately and in context with your content and make sure users are able to easily navigate through the site to find what products, goods, or services are promised.

There’s no shortcut to success. Building high quality site takes effort and time. However, we’ve seen that publishers who focus on their users instead of using quick and deceptive techniques are the real winners and experience long-term revenue growth and success in our network. For more information, check out Google Webmaster Guidelines and the policy section of the AdSense Help Center.

The goal of the Google Display Network is to provide valuable and relevant content for our users and advertisers. We’ve previously provided some tips for creating high quality sites for AdSense. To build on that, we’d like to share some more information about which types of sites and pages are best suited for monetization.

Pages should provide originality and added value
The Google Webmaster Guidelines highlight the importance of providing original content that sets your site apart, but this is only one component of creating a high quality website. Our guidelines also recommend, for example, that you do not use doorway pages and doorway domains, pages with little to no content, or pages optimized for specific keywords or phrases.Strive for well-organized and information-rich content
Providing original content is only one component of creating a high quality website. The content should also be informative and organized in a manner that is easy for users to navigate.Here is a short – but not exhaustive – list of things you may want to keep in mind:

  • Focus on topics you’re knowledgeable and enthusiastic about.
  • Avoid duplicating the same content on several pages or producing overlapping or redundant content.
  • Focus on engaging the user (i.e., providing an interactive experience with relevant information based on user interests) rather than generating content in the attempt to trick our bots, for instance with irrelevant high-paying keywords.
The organization and navigational structure of your site are also important, as users should be able to easily navigate through your pages and find the information or service they’re seeking. In addition, there should always be a good balance between the ad implementation and the content of your page. Ads should be an additional resource for users, enriching the value of the page and not be overwhelming or more prominent than the content itself.

Avoid placing ads on non-content-based pages
Sometimes websites that provide valuable content as a whole may have certain sections or pages that are not well-suited for monetization. This includes pages that users visit before potentially exiting a domain, such as a page where users are shown a “thank you” message for their visit or purchase. Another example are 404 error pages where users are informed there is no content to be found at that given URL.We hope you found this helpful. For more information about creating high quality content, check out Google Webmaster Guidelines, AdSense Program policies and the policy section of the AdSense Help Center.Our best suggestion is to follow what we at Google still maintain as our core principle: “Focus on the users and all else will follow.”

 

Credit Goes to : Lingjuan Zhang, AdSense Policy team
                                  Francesco Angeli, AdSense Policy team

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